2019-05-31

Product 07- Chatbots with Human Characters (updated on 2019.10.9)


0. Introduction

We need to do transactions with outside world to have the resources we cannot produce by ourselves, but there are a lot choices and field knowledge we don't know. Before a Decision Making, it takes a lot of time and money to gather information, check them one by one and play games with the suppliers (Information Asymmetry, Transaction CostGame Theory, not just for business services but also for Personalized Services). Chatbot with characters may help,

1. Chatbot with Holding Character

Nowadays, most chatbots are bots with a Holding Character. They have SOP to deal with most requested services or questions (e-commerce, payment methods, after-sales, holding activities..). User can follow the prompts to get needed service step by step. The services are limited and executed through SOP. The processes take time and you cannot jump to the service you need directly.

2. Chatbot with Exploitative Character

When application becomes much bigger and complicated, you may design a chatbot with Exploitative Character which can guide you to have basic knowledge and jump to the target service you need quickly like an angel.

3. Chatbot with Receptive Character

When application becomes much bigger and complicated, you may design a chatbot with Receptive Character which can provide you tools to help you (e.g. calculator app, everyday-use-text app..) like an assistant.

4. Chatbot with Marketing Character

When goods & services are more and more on a platform, you may design a chatbot with Marketing Character which can help user to find or promote target goods & services like a salesman.

5. Chatbot with Multiple Characters

In a real application, you may design a chatbot with mixed characters, e.g. an assistant with Receptive & Hoarding Characters. It cam provide users necessary helps according to personal conditions and habits. 

6. Bot vs. Assistant

  • Bot is an AI running SOP for business side (the front end of Digital Marketing)
  • Assistant is an AI running services for user side (Personalized Services).

7. Application Fields

  • Product 04. AI Device- Smart Speaker (as a Platform of Services)

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