Company 04. Where to Start?

1. Choose what kind of products to start ( Five/Six forces analysis)

• least cash 
• high entry barrier
• in some industry cluster for stable cost
• new market (least competition) 
• high quantity or high profit

    e.g. AIot and Medical/Health care for Taiwan 2030

2. Key professionals/specialists in the field

3. Find interested investors for long-term investment.

4. Choose a industry cluster to start a company..

Company 03. Industrial Clusters

See All Titles with Product XX:

You can find the section "Related Industry Clusters" in the last par of these articles (take Taiwan as an example).

• Product 01- VR Facility (e.g. Internet Bank)

• Product 02. AR Device- Helmet or Goggles

• Product 03. Training or Learning with a skilled AI

• Product 04. AI Device- Smart Speaker (as a Platform of Services)

• Product 05. AI Device- Electrical Appliance

• Product 06- AR Facility- AR Hospital for People of All Ages

Company 02. Product & Market Positioning & Developing

Market Trend Analysis & Developing

• Pick a product/service with High Quantity or High Profit potential.
•  Five/Six forces analysis (See blog Where to start?)

Company Resources Analysis & Developing

• Key resources & core competitiveness
• Own it or sell it? (Producing by yourselves or outsourcing?)

Product & Company Positioning & Developing

• Segmentation (Target Market and Target Customer)
• Customer Values/Product Values -> Costs/Profits
• Product portfolio
• Industry cost & cluster
• Product & Market developing & testing 
• Final positioning
• Branding & distribution (sales channels)
• Startups financing (VC)

Objective & Goal

• Product life cycle (High Quantity or High Profit?) & BCG Matrix
• Company financing  (Stocks or PE)

KSFS & Strategy

• Build KSFS (Key Success Factors) based on company resources with right strategies. to meet Objective & Goal

References

1. Lecture "Product Marketing at High & New Technology Field" (by David Lo, GM of InrayTek, MBA of Business Administration, National Taiwan University)
2. Lecture "Innovation: Technology, Market and Business Models" (by Prof. Chiang, Chiung-Tsung, College of Management, National Taiwan University)

Company 01. Innovation, Business Life Cycle, Cash flow & Risks

Technology Hype Cycle

Gartner Hype Cycle for Emerging Techologies, 2016

https://www.gartner.com/smarterwithgartner/3-trends-appear-in-the-gartner-hype-cycle-for-emerging-technologies-2016/

Business Life Cycle

https://corporatefinanceinstitute.com/resources/knowledge/finance/business-life-cycle/

Book: Payback: Reaping the Rewards of Innovation 

Hardcover – January 9, 2007

by James P. Andrew  (Author), Harold L. Sirkin (Author), John Butman (Author)

Financial Statements

1. Balance Sheet
https://www.wikihow.com/Make-a-Balance-Sheet-for-Accounting

2. Income Statement
http://www.authorstream.com/Presentation/drawpack-879076-balance-sheet-and-income-statement-diagram/

3. Cash-Flow Statement
 https://www.edupristine.com/blog/cash-flow-statement-in-detail

4. Shareholder's Equity 

https://case-statement.com/4-stockholders-equity-statement-example/

5. BCG Matrix

https://expertprogrammanagement.com/2011/04/bcg-matrix-boston-matrix/

6. BCG Matrix & Product Lifecycle

References

1. Lecture "Innovative Business: Its Financial Strategy and Investment" (by Prof. Chiang, Chiung-Tsung, College of Management, National Taiwan University)