Market Trend Analysis & Developing
- Pick a product/service with High Quantity or High Profit potential.
- Five/Six forces analysis (See blog Where to start?)
Company Resources Analysis & Developing
- Key resources & core competitiveness
- Own it or sell it? (Producing by yourselves or outsourcing?)
Product & Company Positioning & Developing
- Segmentation (Target Market and Target Customer)
- Customer Values/Product Values -> Costs/Profits
- Product portfolio
- Industry cost & cluster
- Product & Market developing & testing
- Final positioning
- Branding & distribution (sales channels)
- Startups financing (VC)
Objective & Goal
- Product life cycle (High Quantity or High Profit?) & BCG Matrix
- Company financing (Stocks or PE)
KSFS & Strategy
- Build KSFS (Key Success Factors) based on company resources with right strategies. to meet Objective & Goal
References
- Lecture "Product Marketing at High & New Technology Field" (by David Lo, GM of InrayTek, MBA of Business Administration, National Taiwan University)
- Lecture "Innovation: Technology, Market and Business Models" (by Prof. Chiang, Chiung-Tsung, College of Management, National Taiwan University)
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